POST /v1/policies
That's the whole pitch.
One API in front of 35+ insurers. Quote, KYC, payment, policy, claims: inside your app, under your brand, on IRDAI-compliant rails.
In short: An embedded insurance API lets digital platforms offer insurance natively inside their own journeys without building insurer integrations. DeployIT provides the unified API, carriers and compliant components to launch insurance as a revenue line.
Ship it in four steps
Quote at the moment of intent
curl -X POST https://api.deployit.in/v1/quotes \ -H "Authorization: Bearer sk_test_..." \ -d '{"trigger":"loan_sanction","product":"credit-life", "principal":600000,"tenure_months":36,"dob":"1992-03-14"}' # 200 OK -> 3 carrier quotes, normalized, in 1.2s p95Fire it from any journey event: cart, sanction, payroll onboarding.
Render the offer (or use ours)
import { OfferSheet } from "@deployit/embed"; <OfferSheet quote={quote} onConsent={issuePolicy} theme="yourBrand" />Drop-in white-label component with disclosures and consent capture built in, or build your own UI on the raw API.
Issue
curl -X POST https://api.deployit.in/v1/policies \ -d '{"quote_id":"q_8821","kyc":"ckyc:XXXX1234","payment":"upi_collect"}' # -> policy_id, PDF url, WhatsApp delivery queuedKYC reuse, payment rails and policy delivery handled. Webhooks confirm issuance.
Service it where you sold it
GET /v1/claims/{id}/status -> "pre_auth_approved" GET /v1/policies?renewal_due=30dRenewals, endorsements and claim status as APIs; your users never leave your app. The claims layer.
README.mdthe business case
Monetization in three lines: commission per policy as fee income; zero balance-sheet risk; protection products retain users.
Market tailwind: embedded insurance grows from $18.1B to $68.1B by 2031 (30.4% CAGR, Mordor Intelligence), with API-first placements already 76% of online distribution. Attach benchmarks on DeployIT: 18-30% in lending, 3-6% in commerce. Where embedding works best.
30.4% CAGRAPI-first placements: 76% of online distribution
Embed insurance where intent already lives
Attach cover inside the journeys you already own: cart, loan sanction, payroll onboarding. DeployIT handles the carriers, compliant components and servicing while you ship the experience under your brand.
Embedded checkout
Fire a quote at the moment of intent and place the offer inline, so users buy cover without ever leaving your flow.
Micro and sachet covers
Right-sized, contextual products like device, EMI protect and hospicash that fit the size and tenure of each transaction.
White-label or standalone
Use our themed offer sheet with disclosures and consent built in, or run a fully standalone journey on the raw API.
Developer-first APIs
One API across 35+ insurers, with sandbox keys, webhooks for issuance and reconciliation, and status APIs for service.
COMPLIANCE.md
Distribution requires an IRDAI registration (corporate agent, broker or ISNP route). The offer sheet, disclosures, consent logs and data residency are pre-built to those norms, and we walk your counsel through the registration path. Compliance on DeployIT.
The sprint checklist
- Sandbox keys (day 1)
- First test policy (day 1)
- Offer UI themed (week 1)
- Webhooks and reconciliation (week 2)
- Compliance review pack (week 3)
- Pilot cohort live (week 4-6)
Full API launches typically ship in 6-8 weeks; SDK routes in 3-4.
Frequently asked questions
Do we need an insurance licence?
The distributing entity needs an IRDAI registration; we support your path and keep journeys compliant under it.
Which products embed best?
Credit life on lending, hospicash and health on payroll and wallets, device and asset covers on commerce.
Who handles claims?
Insurers and TPAs adjudicate; your users track everything in-app via our status APIs.
Rate limits and SLAs?
99.9% uptime SLA, p95 quote latency of 1.2s, unlimited sandbox.
Full carrier and rail coverage lives on the integrations page.
deployit init: start in the sandbox today.
Keys on day one, a test policy the same afternoon.