Your renewal book is leaking. Here’s how much.
Private insurers lose 30-35% of policies by month 13 (IRDAI). Most distributors never see the money go.
In short: insurance renewal management software tracks expiries, syncs renewal premiums from insurers and automates outreach so policies renew on time. DeployIT adds one-click renewal payments, lifting persistency by up to 12 points.
Put your own book in
Two numbers are enough for a first estimate of what lapses cost you every year.
You’re losing about ₹73.1 lakh of brokerage and commission every year to lapses. At +12 points retention, DeployIT recovers ₹27.0 lakh of it.
Formula: lapsed premium (IRDAI month-13 lapse band of 30-35%, modeled at 32.5%) multiplied by a 15% average commission rate. Recovery assumes DeployIT’s measured +12-point persistency lift.
Where the leaks are
D-60
Nobody knows it's due. Renewal data sits in insurer systems.
DeployIT syncs expiries and revised premiums automatically.
D-30
The reminder didn't land. One SMS into the void.
WhatsApp, SMS, email and RM task cadences, configurable.
D-7
Customer willing, journey hostile. Login? Re-proposal? They quit.
One-click hosted payment, details pre-filled.
D+15
Grace period, silent lapse. Nobody escalates.
Grace-period journeys plus revival flows where insurer rules allow.
Renewal is the highest-intent moment in insurance. DeployIT surfaces top-ups, riders and portability right there, turning retention into expansion.
70% of renewals complete fully self-serve; RM queues handle the rest. Commissions on every renewal flow straight into commission management.
- +12 pts
- persistency lift
- 70%
- self-serve renewals
- 3x
- renewal-team productivity
One cockpit, four views
- Cohort persistency
- Month-13 and month-25 retention by cohort.
- Channel-wise leakage
- Which branch, partner or app is bleeding.
- Lapse reasons
- Why customers didn't renew, coded and trended.
- Today's RM queue
- Who to call before the grace period closes.
Built for broker renewal desks and banca service teams alike. The same visibility carries into claims.
Renewals that run themselves, end to end
Every expiry triggers an automated journey: insurer-synced premiums, multichannel reminders and a one-click payment page. Lapse-risk scoring tells the renewal desk who to call before the grace period closes, so books stay persistent without manual chase-ups.
Automated renewal journeys
Each expiry kicks off a pre-built journey ending in a one-click payment page, so most renewals complete fully self-serve.
Lapsation prediction and recovery
Lapse-risk scoring flags at-risk policies early and routes them into configurable grace and revival journeys where insurer rules permit.
Reminders across every channel
White-labelled reminders go out over WhatsApp, SMS and email, each carrying the insurer-synced renewal premium automatically.
Persistency on managed books
Cohort retention and channel-wise leakage stay visible across the book, lifting persistency on the policies you manage.
Frequently asked questions
Do you handle premium revisions?
Yes. Revised premiums sync from insurers into every reminder automatically.
Is it white-label?
Fully. Journeys, messages and payment pages carry your brand.
Group policies too?
Yes. Group health renewals include member refresh and endorsements.
Lapsed policies?
Configurable grace and revival journeys where insurer rules permit.
You saw the leak. Now watch it close.
We'll run the calculator against your real renewal data in the demo.