2003 / 2023
The starting point
Years inside the system
Two decades collectively across product, tech, and distribution at India's leading banks and general insurers. The same problem kept surfacing.
Insurance, rebuilt for how India & its banks work.
We're an infrastructure company building the platform that banks, insurers, and fintechs use to ship insurance products faster — without owning the regulatory, carrier, or technology complexity.
Regulated by default.
Carrier-agnostic by design.
Built for India's insurance decade.
One platform.
Every stage of the policy lifecycle.
Free Delivery
Regulated by default.
Carrier-agnostic by design.
Built for India's insurance decade.
One platform.
Every stage of the policy lifecycle.
Free Delivery
Our mission
India will add a billion insured lives over the next decade. That growth won't be delivered by traditional insurers building everything in-house - it'll come from distribution partners embedding insurance into the channels customers already use.
DeployIT exists to make that possible. We build the infrastructure layer between insurers and distributors, so a bank can launch a credit-linked policy in weeks, a fintech can embed insurance at checkout in days, and an insurer can serve every channel through one API.
From an idea to infrastructure.
Built by a team that has lived inside India's largest banks and insurers - and seen first-hand what slows down a product launch.
Principles that shape how we build.
Not a list of feel-good words — these are the trade-offs we actually make when we have to choose.
01
Compliance is a feature, not a tax
We don't treat regulatory work as overhead. IRDAI alignment, DPDP readiness, and audit trails are built into the platform — so our partners never have to bolt them on.
02
Renewals are the product
Insurance economics live in renewals. We build every journey — quoting, onboarding, claims — with retention as the primary metric, not just the first sale.
03
Founders are the soil
The people who take the most risk and do the least-glamorous work deserve the most support. We build for founders, operators, and builders — not just enterprises.
04
Fast to a live product
Speed is a design constraint. We build the platform to move — so a new partner can go from contract to first live policy in weeks, not quarters.
05
Speed without shortcuts
Moving fast doesn't mean cutting corners on security, data privacy, or carrier relationships. We invest in the foundations that let us ship confidently.
06
India-first by design
We are not adapting a global product for India. We are building from India's regulatory reality, distribution density, and smartphone-first consumer base outward.
Builders who've lived both sides.
Founders and engineers with decades inside banks, insurers, and product-led companies - building the platform we wish had existed.
Atul Kumar Yadav
Founder & CEO
Insurance product veteran with deep experience leading distribution P&Ls across channels at multiple general insurers in India.
Mayank Pokharna
Co-founder & COO
Technology leader with two decades building scalable platforms across banking, fintech, and SaaS. Previously led engineering at high-growth startups.
Want to build with us?
Whether you're a partner, an investor, or a candidate - we'd love to hear from you. Start a conversation.
