D2C (Direct-to-Consumer)
A plain-English definition from the DeployIT insurance technology glossary.
In short: Insurance sold directly to buyers through a brand's own digital storefront without an intermediary sales force.
Related terms
- ISNP (Insurance Self-Network Platform)
- An IRDAI framework permitting intermediaries and insurers to sell and service insurance through their own digital platforms, with prescribed system, audit and grievance requirements.
- Web Aggregator
- An IRDAI-registered platform that displays and compares insurance products online and forwards leads to insurers.
- Assisted Journey
- A digital sales flow driven by an RM, agent or POSP on behalf of the customer, as opposed to self-serve.
See this concept working in software
DeployIT puts quoting, issuance, renewals, claims and commissions on one platform built for Indian insurance distribution.