Attach Rate
A plain-English definition from the DeployIT insurance technology glossary.
In short: The percentage of eligible transactions (loans, purchases) where the customer also buys the offered insurance. The core KPI of embedded and loan-linked distribution; digitized loan journeys typically reach 20-30% vs about 12% for manual processes.
Related terms
- Embedded Insurance
- Insurance offered inside another product's journey (a loan, purchase or booking) rather than as a standalone sale, typically via APIs.
- Credit-Linked Insurance
- Cover attached to a loan that repays the outstanding amount if the borrower dies or cannot pay due to insured events.
See it in practice
See this concept working in software
DeployIT puts quoting, issuance, renewals, claims and commissions on one platform built for Indian insurance distribution.